THE SOUL
THE ESSENCE OF CHOQ
Author-led fashion that unites the streets and the contrasts.
Designer and creative direction
MARGARIDA VIEGAS DA SILVA CABRITA
CHOQ's creative direction begins with the language of Margarida Cabrita, the designer behind the brand. A graduate in Fashion Design and Production. With experience in product development, pattern making, and garment construction, she follows every stage of a piece's creation. She believes in fashion built with intention, attention to detail, and an identity of its own.
MATERIAL, HAND, AND PRESENCE
Founded in 2024, CHOQ is a brand built on contrasts. With denim at its core, the brand develops exclusive pieces that blend references from the past with a contemporary vision. Through a slow fashion approach, each collection is created with time, intention, and attention to detail.
